In building your SEOstrategy, the off-site part weighs heavily in the balance. Google has always attached great importance to backlinks (inbound links), which it determines as the main criterion for judging the reputation and popularity of a site. What should be remembered is that backlinking is devilishly effective in strengthening your SEO strategy. Focus on the different backlinking strategies and the types of links to know and use, with moderation of course.
Definition of backlinking and types of links
Backlinking: what is it?
Since the beginnings of the internet, links in the basic sense of the term have always been important. By definition, the web offers an interconnection of different networks, logically linked together by links. It is through them that visitors, and robots, understand the logical links between several content and can navigate between different articles, pages and sites in total autonomy.
In the real world, we estimate brand awareness in relation to word of mouth, and on the web, the quality of backlinking is one of the main indicators. As you buy backlinks you can have the best ranking choices.
Why is backlinking important in SEO?
Before getting to the heart of the matter, it is important to understand the usefulness of a backlinking strategy for your site and its benefits in terms of SEO. Backlinking consists of obtaining or creating links on other sites to strengthen the authority of a target site.
Google’s path to defining site ranking is based on a simple observation: if a site of strong authority speaks about you, then your site gains in credibility and also deserves to gain in authority. By obtaining external links, your site benefits from ‘SEO juice’, and it is according to this criterion that your popularity will be measured.
Developing your backlinking brings several benefits, which flow from each other:
- greater credibility according to Google
- an improvement in the positioning of your site on the SERP
- higher and more qualified organic traffic
- gain notoriety for your brand
- growth in your turnover
Google’s recommendations are straightforward about backlinking: “A site’s ranking in Google search results is in part based on the analysis of sites that have links to its pages. The quantity, quality and relevance of the links influence the ranking. Sites linking to the pages in question can provide information about the purpose of your site, and may indicate its quality and popularity. ”
Nofollow and Dofollow links: what are the differences and what impact on the backlinking of a site?
These two types of links are used to tell bots what to do when they crawl a site and detect links. On the one hand, Dofollow is a way of telling bots: “Follow this link and take it into account ‘, and on the other, Nofollow invites Google to ignore the link despite its existence and not not give it importance in terms of SEO. Generally, when we talk about backlinks, they are in DoFollow because we want them to be taken into account and bring value to our SEO.